GREEN LACES

The “green movement” needs a uniting symbol. A pink ribbon for breast cancer, a yellow bracelet for cancer research, and now Green Laces for the environment. Green Laces not only serve as an emblem, but also act as a means for funding environmental initiatives. Environmental issues need a solution achieved through social measures. The challenge of a deteriorating planet can be approached in many ways. Green Laces confronts this challenge through pop culture and individual reform providing an immediate and viral impact. By leveraging athletes and celebrities, Green Laces inspires the masses and makes “being green” a pervasive social phenomenon. Check out Green Laces at www.greenlaces.org!